Monday, April 20, 2009

Algae fuel wins in first annual Business Plan Competition at the George Washington University

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Out of 210 initial contestants, these were the four that had a chance of turning their business plans into, well, real businesses. The prize: $20,000 in seed money to get the business off the ground, compliments of Richard Scott.

The winner was Keen Guides, a business that creates customized video tours for museums, parks, historic sites, downtowns and other cultural places of interest.

Tour users can download video tours to their personal media players, or pick up a preloaded player at the venue. Keen Guides' revenue will come from selling subscriptions to cultural institutions. The videos allow for sign language and closed captions for people with disabilities, and Keen also plans to make the videos available in various languages.

Second place went to Health Day By Day, and included a $6,000 prize. Day By Day created a Web service and special pill container to help the elderly remember to take their medication. The business is the brainchild of Traudi Rose, a registered nurse and MBA student at GW.

Third place went to Kalpa Energy, whose plan is to make biodiesel from algae. Kalpa Energy hopes to capitalize on the growing demand for clean energy.

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