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To combat the rising cost of a barrel of oil the airline industry has implemented a suite of “creative” price hikes: Jetblue recently increased the cost of its roomier seats, American Airlines announced it will begin charging a luggage fee, and US Airways plans to price all its non-alcoholic drinks at $2.
But among these inventive moves, one idea that we rather like has been overlooked. Recently, air carriers Air New Zealand, Continental, and Virgin Atlantic Airways joined forces with the young but mighty Algae Biomass Organization (ABO). Boeing already co-chairs the 400-member non-profit that aims to fast track algae-as-commercial-fuel research.
Business Wire reported on Virgin Atlantic President Sir Richard Branson’s reasons for joining ABO:
"Algae really could be a solution to help airlines produce lower carbon emissions. Crucially, it is a source of fuel which doesn't lead to deforestation or the taking away of land or water from the cultivation of essential food crops."
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